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enonymity
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vision
for an enonymous infomediary
simple
solutions for the privacy paradox
e-commerce
is driven by internet marketing, thus the consumers hold the
power in their own demographic data. Our vision let's users
control that asset by splitting demographic data and clickstream
AWAY from identity. More importantly, the enonymous community
is built on two key principles. First, it is voluntary, and
second, it does not "get in way" of normal web activity
like so many other privacy solutions (proxy servers and the
like).
Privacy
Ratings
The
user gets something else from enonymous - privacy ratings of
thousands of web site privacy policies (and practices). Realistically,
people don't go on the Internet to read legal documents. We
expect privacy, and when a simple rating system shows where
threats to it may exist ... that's progress. Amazingly, many
companies howled when we offered the ratings, including some
famous privacy advocates who said consumers weren't smart enough
to understand a 4-star system. Or, on the other hand, the whole
matter was too complex to be simplified. Really? All we do is
find out whether a website (1) collects personally identifiable
information from its visitors or not, (2) if sells or shares
the identifiable data or not, and (3) if it contacts users without
their permission, which we lovingly call "spam." A
4-star site posts a policy which declares it never spams, and
never shares identifiable data. Is that so hard?
Tracking
clickstream
Some
critics contend we're really nefarious corporate types. Why?
Because we "track" users. What they neglect to mention
is that our gathering clickstream is only done (1) with permission
from those users who opt-in to our community and (2) such data
is gathered anonymously. In fact, if the FBI asked to see our
data to identify a person, they would be unable to do so. We
literally don't know our customers. And we like it that way.
| But
why track clickstream? Great question. In fact, it is the
answer to a more common question which is "so how the
heck do you guys make money?" We track enonymous clickstream.
Clickstream is a kind of holy grail for understanding surfer
behavior, and with it we can help comapnies understand the
demographics for the people who visit their websites. This
is almost impossible for small and even medium-size web
sites to do. Currently, the way such sites do market research
is by asking |
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Our
infomediary business model
Philosophy:
create a win-win for consumers and merchants.
Consumers
get free privacy protection and automatic form-filler.
Web
sites get free consumer data, 1-to-1 marketing,
personalization without the mess.
Technology:
Patent-pending identity management process which
splits consumer data in two.
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questions
with annoying online forms. Or worse, they use solutions that
actually do invade privacy and track users without their knowledge
or permission.
What
next?
Our goal
is to reach out to small websites and show them that they ALREADY
have enonymous visitors coming to their websites, and that we
can offer them much better demographic data - rich, voluntary,
anonymous - than they can get anywhere else. And even better,
they can get better data if they help us sign up more users
by advocating the advisor software to their visitors. All voluntary,
of course. This piece of our business model - we call it enonymetrics
- has only been partially built. Our challenge is to complete
this part, which will solve the "chicken and egg"
problem.
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